MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_01C9BAF3.E1E2B480" This document is a Single File Web Page, also known as a Web Archive file. If you are seeing this message, your browser or editor doesn't support Web Archive files. Please download a browser that supports Web Archive, such as Microsoft Internet Explorer. ------=_NextPart_01C9BAF3.E1E2B480 Content-Location: file:///C:/0472A9F3/WhatisaCHMS.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" What is a CHMS

 

What= is a CHMS?

As a Certified Home Marketing Specialist I have had in-depth training on proven = Strategic Marketing principles and techniques that have resulted in increas= ed selling prices and reduced market time. While your house is unique, my stag= ing and pricing skills will work in any market to position your house above the competition.

If you have just 5 seconds to sell your house, without saying a wor= d, how will you do it?

Strategic Marketing is a multi-level approach to positioning your property in a real time market. Buyers who are viewing your home want the very best that their money will buy… much like you when you shop for anything. Positioning your home requires elements of staging, pricing, and a number of other criteria that = make it stand out from the competition.

 

The same marketing principles that apply to products apply to house= s. There are two fundamental principles: know your market and know your p= roduct.

Our market (the buyers) don’t often articulate what they want. They say they want a house. That’s a physical structure… on the other side is the need for a “home” – and that’s more of an emotional concept.

Buyers Buy in Three Stages.

Stage 1

They decide, “We want 3-bedrooms, 2-baths, in a certain neighborhood and within a certain price range.”

= Stage 2

They start looking at properties that fit their basic criteria.

This means that when a buyer arrives at your front door, your house already meets 78% of what they are looking for in a home. The inside must m= eet the other 22% of what they want or they will walk away.

Stage 3 <= /p>

Get the Buyer Emotionally Attached to Your House.=

In order to get a written offer on your home, the buyer must feel emotionally connected to your house. Sometimes it happens quickly, like “love at first sight” and sometimes it’s a methodical building of the connection. But it is usually there, whether buyers recogni= ze it or not.

This is where staging comes in… preparing our product (your house) to help our = market, (the buyers) connect emotionally… and we do it by building a series of positive impression= s. We want the buyer to think “If I love this house, then others will too and I don’t want to lose this house to another buyer.”

A house, unlike other products for sale,= has the opportunity to make multiple impressions. What impression does y= our house create?

Call me for a free consultation.<= /p>

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